Bionicle (stylized in all caps) is a line of Lego construction toys marketed primarily towards 8-to-16-year-olds. The line originally launched in 2001 as a subsidiary of Lego's Technic series. Over the following decade it became one of Lego's biggest-selling properties turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late 1990s. Despite a planned twenty-year tenure the theme was discontinued in 2010 but was rebooted in 2015 for a further two years.